Mobile video consumption continues to rise sharply. Forty percent more Americans were watching video on smartphones and other mobile devices like tablets and iPads in 2010 versus 2009, according to the Nielsen Company.
Some 25 million users watched an average four hours and 20 minutes per month. Video usage in the third and fourth quarter of 2010 rose 33% and 20%, respectively. There were 22.9 million users watching mobile video in the third quarter of 2010 and 17.6 million users in the fourth quarter of 2009.