©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.”
She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals.
Web 2.0 sf 2011 metrics
One of the most packed sessions at this week’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,” a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of the top social media monitoring vendors.
“Social media is an effective way to create awareness of and interest in products and services,” she told the 400 onlookers. So, how do you do that?