App Latest Addition to IDG Enterprise Mobile Initiatives, Including Mobile Accessible Websites and iPad Specific Engagement
Framingham, Mass. – April 4, 2011 – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the launch of Tech Briefcase, an iPhone application that allows users to search, store and share IT White Papers from across the web, to complement the existing mobile portfolio.
The Tech Briefcase app includes a robust search function that allows users to find White Papers on specific IT topics from their iPhone. Users can read the abstract, view the White Paper or file the White Paper into their “briefcase”, which can be accessed via a portal at TechnologyBriefcase.com. Additionally, embedded social sharing features allow users to easily share White Papers with their colleagues and social networks via LinkedIn, Twitter, Facebook and email.
“IDG Enterprise is investing in innovative tools to help our IT professional audience be more productive and efficient in their roles,” said Michael Friedenberg, president and CEO of IDG Enterprise. “In the 2010 IDG Enterprise Role & Influence of the Technology Buyer survey, 71% of the IT executive participants stated that White Papers are an important resource throughout the purchase process, only surpassed by the influence of peers. The Tech Briefcase app combines the importance our audience places on the use of White Papers as well as supports IT professionals’ influential adoption of mobile productivity tools.”