'BtoB' study: Social marketing pervasive, LinkedIn most important

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News, 4/4/11

New York—B2b marketers are embracing social media marketing, in particular LinkedIn, Facebook and Twitter, and see branding as its most useful feature, according to a new study by BtoB.

“Emerging Trends in B-to-B Social Media Marketing: Insights From the Field” found that 93% of b2b marketers are engaged to some extent in social media marketing. Twenty-six percent of respondents to BtoB’s survey cited LinkedIn as their most important social channel, followed by Facebook (20%), blogging (19%), customer communities (14%) and YouTube (7%).

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