©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Media Business, 4/4/11
Banner advertising, in-text advertising, in-stream advertising. Business media companies face a number of options for how best to monetize their websites and boost their ad inventory without alienating readers. Now they can add another one to the list: in-image advertising.
In-image advertising, which allows publishers to serve contextual ad messages when users roll over a photo or other image on a website, can command higher CPMs and click-through rates than traditional online advertising because it is user-initiated. While in-image ads have been used in consumer advertising for about three years, they are now starting to creep into b2b media markets…