©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Technology companies lead what is expected to be strong growth in b2b spending
B2b marketing budgets will show healthy growth this year, led by technology companies, according to separate surveys released last month by research companies Forrester Research and IDC.
Both companies project strong growth in b2b marketing this year, following two years of budget cuts during the recession.
In its March 22 report, “Bigger B2B Marketing Budgets Come With Great Expectations,” based on an online survey of 563 global marketing executives in the fourth quarter, Forrester found that b2b marketing budgets will increase by an average 6.7% this year over last year.