MAGAZINE INDUSTRY POSTS PIB ADVERTISING REVENUE AND PAGE GROWTH FOR THE FOURTH QUARTER IN A ROW

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Auto, Apparel, Finance and Tech Ad Categories Post Double-Digit Gains in Q1 2011

PIB news release, 4/6/11

Total magazine rate-card-reported advertising revenue for the first quarter of 2011 closed at $4,292,674,279, posting a +6.1% increase versus the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first quarter totaled 35,755, a +2.5% gain compared to January through March, 2010.

Magazine ad revenue and pages have increased four quarters in row, ever since the second quarter of 2010.

First Quarter 2011 vs. 2010

PIB saw magazine ad revenue and page growth in seven of 12 major advertising categories during the first quarter of 2011: Toiletries & Cosmetics; Drugs & Remedies; Apparel & Accessories; Media & Advertising; Automotive; Financial, Insurance & Real Estate; and Technology. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

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