©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst., 4/6/11
We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content?
Yesterday, I introduced the Creating Valuable Content Checklist, which I use to quantify what makes content valuable to our content consumers. Today I’ll explain the steps in each of these benchmarks.