More Media Time, on Various Screens

NY Times, 4/10/11

Americans are spending about 20 percent more time consuming radio, television and the Internet than they were a decade ago, according to a survey by two media measurement firms.

That jump reflects in part a rise by 26 percentage points in the number of Americans with access to the Internet. But it also speaks to the increasing ubiquity of smartphones, which have brought media into what were once silent spaces.

“This morning, a colleague in the cab with me spent 20 minutes checking e-mail and listening to things online,” said Tom Webster, an executive at Arbitron, the company that measures radio ratings. “These are times and places where media were not consumable before.”

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