Kantar Begins Reporting Paid Search, Amazon Dominates Spending

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 4/11/11

eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., but a margin of two-one over the next-biggest search advertiser, according to fourth-quarter 2010 data released this morning by WPP’s Kantar Media unit. The data is the first from a new syndicated research service tracking and reporting paid-search advertising in the U.S.

Kantar said the new service was created to help marketers and agencies investing in paid search to track the expenditures, keywords purchased and the number of clicks keywords receive.

Read More

Want to partner with IDG?

Click here to get started