It's Here: Interpublic Unveils East Coast Media Lab

MediaPost, 4/12/11

Interpublic East Coast Media Lab chief Reuben Steiger thsi week unveiled the first official plans for an East Coast version of the vaunted emerging media laboratory. Steiger, speaking at MediaPost’s Re:Vision conference in New York on Tuesday, said the new lab would be operational in July, and would be located in one of the most heavily trafficked neighborhoods in New York City, Herald Square.

The disclosure came just days before Interpublic announced a reorganization of its Mediabrands and McCann WorldGroup units that puts the Lab at the center of its Mediabrands’ operations (see related story in today’s MediaDailyNews).

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