Press Release, 4/12/11
New audience engagement tools added to grow ITworld.com into “the most socially enabled IT news site”
IDG’s ITworld, a platform created for IT professionals to share content with peers, has been redesigned, adding tools that make it easier for IT professionals to engage with each other, as well as share content. These interactive tools encourage discussion on current IT best practices and challenges as well as the opportunity to share their comments, content and useful tips with their peers on social networking sites such as LinkedIn, Twitter and Facebook. This engagement creates a community that will allow IT vendors to interact with customers, and become a relevant part of the conversation.
ITworld.com visitors will be able to join conversations by easily registering to comment and build their profile, which links to their social networks. This engagement goes beyond commenting on stories and blogs with several new tools and programs that encourage discussion: