Why care about B2B Content Marketing?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Everything Technology Marketing, 4/12/11

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences.

After the first couple of hundred responses, patterns and trends have stabilized – a clear sign that we are getting close to a representative sample size. Time to share some preliminary survey results!

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