Companies Team Up On Recycling Promotion

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 4/13/11

Consumer electronics makers, marketers and retailers are teaming up to promote the recycling of their products.

In conjunction with the Consumer Electronics Association, companies such as Panasonic, Sony, Toshiba, Best Buy and others (as well as recyclers and governmental and non-governmental agencies) have created the eCycling Leadership Initiative, which will seek to recycle one billion pounds of electronics annually by 2016. That would be a threefold increase in the amount of electronics recycling that occurred in 2010.

“There’s a patchwork of state regulations currently about e-cycling,” CEA representative Tim Doyle tells Marketing Daily. “It’s very hard for consumers and costly for manufacturers to follow that approach. This is our way of stepping forward [to create] a national approach.”

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