IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record

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Q4 2010 Revenues Also Increase to New High of $7.4 Billion with 19% Increase over Q4 2009 and 16% Increase over Q3 2010

IAB news release, 4/13/11

NEW YORK, NY (April 13, 2011) — The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010.

Highlights of the report include:

  • There were record numbers for the yearly advertising revenue as well as record quarterly highs in the Q4 2010.
  • The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year.
  • Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the fourth quarter alone.
  • Display-related advertising – which includes Digital Video Commercials, Ad banners/display ads, sponsorships and rich media – continued to grow this year, totaling nearly $10 billion with an increase of 24% over 2009.
  • The results exhibit revenue growth for the past five consecutive quarters.
  • The Annual Report marks the debut of estimated US mobile ad revenue for 2010: between $550 and $650 million.
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