BBDO exec at ad:tech: IPad is a great canvas for advertising creative

Mobile Marketer, 4/14/11

SAN FRANCISCO – The explosion in consumer adoption of tablets has been a growth driver for mobile as a marketing medium, making marketers allocate budget to make these devices a vital component of their digital strategies, per panelists at ad:tech.

Speakers during the “iPads & Tablets: Your Tablet Strategy” session discussed whether it is better to advertise or create an app for tablets and the type of content that consumers are willing to pay for. The panel was moderated by Andrew Solmssen, managing director of Possible Worldwide, Los Angeles.

“We are aggressive on the iPad platform, launching Men’s Health as part of the initial Apple iPad rollout last year,” said Sean Nolan, vice president and general manager at Rodale Digital, Emmaus, PA. “Our business is anchored by a unique mix of advertising and ecommerce specifically in digital.

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