4 social media trends worth tracking

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMedia Vitals, 4/15/11

Networks of friends and people of interest are the center of the increasingly personalized Web era. When formulating and revising social media strategy, publishers should ask themselves: How can I personalize the experiences of my audience so as to reinvent the category I serve? Further, what trends are on the horizon?

Here are four social media trends to keep an eye on.

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