©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Android may have surged ahead of iOS in market share among smartphone platforms, but it still rules when it comes to mobile applications. The latest monthly metrics from Millennial Media show that in March Android maintained its dominant presence on the mobile ad network, accounting for 48% of impressions. Apple’s iOS had 31% and Research in Motion’s BlackBerry OS had 18%.
But when it comes to generating ad revenue from applications in the Millennial network, the share is almost the reverse, with iOS accounting for 47% of in-app ad dollars, and Android, 36%. BlackBerry devices drove 7% of app ad revenue, and all other platforms including Windows Phone 7, Symbian and webOS, 10%.