©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marketing Sherpa, 4/15/11
B2B marketers use webinars for many purposes: To provide customer information and product pitches; as live events that don’t require travel; and even simply to present material that might interest current and prospective customers. One inbound marketing company regularly utilizes webinars as an important part of its content marketing strategy. Read on to learn more about the marketing before, during and after a recent event that brought in nearly 25,000 registrants. Yes, you read that correctly — just short of 25K sign-ups.