Executives prefer edited content, according to survey

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News, 4/15/11

Senior-level business executives prefer professionally edited content to user-generated content 53% to 19%, according to the “Decision Dynamics” survey conducted by Doremus and the Financial Times. The global survey was conducted online in October and drew more than 500 respondents.

“A major theme of this year’s “Decision Dynamics” survey has been “who do you trust?’ Media outlets created by professional journalists are preferred over user-generated content sites by [about] three to one,” Daniel Rothman, director-research in the Americas for FT, said in a statement.

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