How to Turn Social Media into Social Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Matthew Yorke, President IDG Global Solutions

Social media began with blogs and reader comments almost 10 years ago but in recent years has significantly expanded. From Facebook to LinkedIn and Twitter, there are new platforms and communities with hundreds of millions of users. How should tech marketers go social on the web? IDG Global Solutions President Matthew Yorke talked about the rapid growth of social marketing, how to get started, and what can be measured in an interview with BlogTalk Radio….

Shortened version of the interview is below:
Matthew Yorke explains how the creative design and use of analytic tools has evolved and why IDG started to offer social programs a few years ago.

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