Tech marketers ramp up paid-search spending

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News, 4/19/11

High-tech and consumer electronics marketers are spending significantly more on paid search than they did a year ago, according to a new report, “Paid Search Spending Enters 2011 With a Bang,” released earlier this month by searchoptimization company Covario Inc. In addition, for the first time in the report’s four-year history, marketers spent more on paid search in the first quarter than they did in the fourth quarter of the previous year.

Study data came from an analysis of Covario customers’ spending, approximately $400 million in annual spending on paid-search programs. Customers are global advertisers and include high-tech companies such as Abobe Systems, IBM Corp., Intel Corp., Lenovo and NetApp.

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