©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The Chief Marketing Officer Institute announced today finalists for its Chief Marketing Officer of the Year award. The CMO Institute created the award to recognize Chief Marketing Officers, or executives in an equivalent position, who demonstrated outstanding leadership across various disciplines of the marketing field during the prior year. This year’s finalists include marketers that overcame difficult economic headwinds to produce impressive results in two categories: large organizations (revenue greater than $250 million) and small to mid-size organizations (revenue less than $250 million).
Nominees were evaluated across several categories of performance, including: market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company. Based on these measures, this year’s finalists are: