©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
According to a new study by Social Media Examiner, prepared by Michael A. Stelzner, social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Two years ago, businesses were uncertain about social media. Now it’s here to stay and companies are rapidly responding to new social media opportunities.
Major findings from this report contain insight into how marketers are currently using social media and their future plans: