Four Questions Every CEO Should Ask About IT

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

For starters: Are we thinking big enough?

Wall Street Journal, 4/25/11

Mobile devices, social media, data mining, videoconferencing, virtual reality, blogs, tweets…

The list of technologies that could offer companies big-time benefits, or lead to big-time disasters, is daunting. So daunting, in fact, that top management might be tempted to throw up their hands and let lower-level managers referee the debate over information technology.

But that is exactly what they shouldn’t do.

In a digital economy, IT is the foundation for doing business. This is easy to see at born-digital companies like Amazon.com and Google. But companies of all types are discovering that how they manage IT is crucial to their competitiveness. It determines whether the company’s dealings with customers and suppliers are efficient, scalable and timely; whether employees have the information they need to do their jobs; and whether employees throughout the company see technology as a tool to move forward, or an anchor that keeps them running in place.

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