Response lists get new respect for breadth of coverage

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 4/25/11

Traditionally, database “response lists”—those assembled from magazine subscriptions, trade shows, white paper downloads and product purchases—have been praised for their accuracy and condemned for their coverage. Good detail, yes, but poor overall breadth of industry niches, went the criticism.

Better to add in one of those immense “compiled lists” from phone books, government records, Web scrubbing, etc., to deliver huge volumes of contacts across an entire vertical spectrum.

That point of view may now be outmoded

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