Spotlight on business-to-business: Inside Intel’s Facebook attack strategy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

SmartBlog on Social Media, 4/25/11

This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information.

Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative social media interactions can be kicked off by people outside your fan community and these conflicts can spread quickly if you’re not prepared, noted Intel social media strategist Ekaterina Walter during a panel discussion at the recent South By Southwest Interactive Festival. During the discussion, Walter explained how Intel handled a Facebook attack and shared the lessons the company learned from the incident.

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