CEA Finds Faith in Tech and Overall Economy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

TVB, 4/27/11

Consumer confidence in technology and the overall economy both increased in April, according to the Consumer Electronics Association. The lobby’s Index of Consumer Technology Expectations–it’s ice tea–increased four points this month to 82.4. The ICTE measures consumer expectations about technology spending. It rose for the second consecutive month and is 10 points higher than this time last year.

“New model and product launches making headlines this month are likely driving consumer interest in spending on consumer tech,” said Shawn DuBravac, CEA’s chief economist and director of research. “New models for traditional categories, together with tablets, smartphones and gaming devices, have raised consumer sentiment heading into the second quarter of the year.”

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