©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Have you ever gone to a marketing company’s website and you still can’t figure out what that business does? After five minutes on the site, you leave wondering, what do they actually do?
Since the display landscape has changed dramatically in the past few years, this happens more than ever in the display ecosystem, and the plethora of solutions out there for accessing real-time bidding (RTB) inventory can be confusing.
There is a meaningful segment of marketers that say in effect – there is so much hype and so much incomprehensible talking in RTB that I’ll stick to what I know. But let me say emphatically, that would be a mistake.
RTB is worth it.