©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
At Forrester’s recent Marketing Forum in San Francisco, it was my pleasure to introduce Deborah Conrad, Intel VP and CMO, ahead of her keynote. Deborah shared her experiences about transforming the 20-year-old PC-oriented Intel “Inside” brand into the Intel “Every-Ware” brand, which is relevant in a world with a proliferation of devices and consumers of technology.
As I listened to her keynote before joining her back onstage for Q/A, she shared many great examples, stories, and lessons. However, three important insights left a lasting impression in my mind and are relevant for all technology marketers, regardless of company size, technology category, or marketing budget.