©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Mobile and social analytics company Webtrends has launched an online community specifically for digital marketing agencies. The Portland, Ore.-based firm said the site, webtrendsagency.com, allows agencies to share best practices and access resources to improve the design and performance of online campaigns.
The site is an outgrowth of a dedicated digital agency business begun by Webtrends about 18 months ago, according to James McDermott, vice president of business development, and Elizabeth Robillard, director of agency programs.
Since then, Webtrends’ agency business has increased about fivefold, says Robillard. Most of the agency business comes out of client budgets, but McDermott says he expects direct agency buys to increase as Webtrends continues to focus more on “interactive markets and campaigns.”