Custom Content Gets Digital Platforms

MediaPost, 4/28/11

According to Characteristics Study: Content Marketing in America for 2011, by the Custom Content Council and ContentWise, video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion in 2010. Print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content. Of the average overall marketing, advertising and communications budget, 29% of funds are allocated to custom media.

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