©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Top Innovators in Business Publishing 2011
Media Business, 4/29/11
Since being named CEO of IDG TechNetwork in May 2008, Peter Longo has made a series of moves that have put the advertising network on a solid path for growth.
The network targets three distinct audiences: IT enterprise, consumers and gaming. It currently works with about 247 advertisers, up from 126 in 2010, delivering almost 2 billion impressions a month. Core accounts include Microsoft Corp. and Dell Inc., as well as consumer brands such as Best Buy and Sony. Longo has indeed created marketing vehicles that cater to the full spectrum of technology companies.
In April IDG TechNetwork rolled out Tech Media Lab, which offers marketers custom online media programs. A few months earlier the network debuted Tech Media Exchange, a private ad exchange that enables marketers to bid on ad inventory in real time.