Top 100 Advertisers in B-to-B Publications

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketers increased spending 7.9% in 2010

Media Business, 4/29/11

The top 100 b2b print advertisers boosted spending in trade publications last year to $618.5 million, an increase of 7.9% over 2009, according to data supplied by IMS: The Auditor.

Three technology companies and two pharmaceutical companies comprised the top five spenders in 2010. IBM Corp. led the way with $27.1 million in spending, followed by Forest Pharmaceuticals ($20.2 million), Pfizer Inc. ($16.5 million), Microsoft Corp. ($15.1 million) and CDW Corp. ($14.5 million).

All three tech companies reduced their spending on trade publication advertising last year. IBM’s print outlay was down 34.4%, Microsoft’s declined 26.5% and CDW’s dropped 13.6%.

Read More

Want to partner with IDG?

Click here to get started