Digitas debuts b2b division

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB

Clients’ desire to pursue aggressive digital strategies spurs new structure

In late March, global integrated brand agency Digitas, part of Publicis Groupe, announced the debut of a dedicated b2b marketing practice. Dennis Reilly, previously senior VP-marketing for the agency, serves as director of Digitas Business, working with clients such as Aflac, ConocoPhillips and Comcast B2B.

Reilly joined the agency in 1995 and for more than a decade has helped clients pioneer b2b CRM programs, digital sales enablement tools and peer networks. BtoB recently spoke to Reilly about Digitas Business and the latest trends in b2b advertising and marketing. Learn more

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