Everything Technology Marketing, 4/28/11
Content marketing is one of the most popular strategies deployed by today’s B2B marketers to attract and engage prospects, and guide them through the buying process.
But how do marketers measure content marketing success? We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. Over 500 people responded – and here is a preview of the results.
Leads, leads, leads
With 73 percent of all responses, leads are the number one metric used to gauge content marketing success. This is followed by content views and downloads with 53 percent, and inquiries with 52 percent of responses respectively (multiple selections were allowed).