Marketers rethinking social media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Cnet, 5/2/11

Marketers have become more realistic about how to best engage their audiences, according to the results of a new IBM survey.

The State of Marketing 2011 report presented today at a marketing event in Boston covered nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Results reveal that marketers have become more practical about their expectations for both mobile and social marketing, as well as the realization that their efforts are strongly tied to IT, especially when it comes to making marketing campaigns actionable for the end-user.

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