©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Brands must ensure the content and conversations they create can be found
Successful social media marketers do a lot more than set up a profile. They invest real effort in creating and distributing content to their followers, facilitating conversations, developing contests or games, and persuading interested consumers to connect with them.
This makes Facebook pages and Twitter profiles valuable landing pages for the brand. But in many cases, those pages aren’t easy for consumers to find via search.
SEO platform BrightEdge found that less than a third of the top 200 brands in the Fortune 500 had Facebook pages that appeared in the first 20 Google results for the brand’s name. Nearly half of brands did not appear in the top 40 results.