AOL’s Big Idea: Larger Ads All Over

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Wall Street Journal

AOL Inc. is teaming up with Hearst Corp. in a bid to supersize online ads.

Hearst will soon begin selling a larger type of digital ad that AOL has been pushing the industry to adopt, offering it across sites like Cosmopolitan.com, Esquire.com, Goodhousekeeping .com and Marieclaire.com. Hearst will sell the ads to its clients and pay a technology fee to AOL, which is banking on the ads to restore revenue growth.

Hearst is the first outside company to sign on to the ads, which AOL started running on its own sites in September and which are roughly four times the …

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