Email Marketers In Content Business

MediaPost

CAPTIVA ISLAND, Fla. — Meeting some resistance among marketers years ago about a “custom publishing” tack, Joe Pulizzi just re-branded it as “content marketing” and the interest level jumped.

On Wednesday at the MediaPost Email Insider Summit, the founder of the Content Marketing Institute told email marketers that they are in the content business. There is a need to publish that lets customers feel they are receiving valuable information and not just a hard sell. Read more

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