Three Reasons to End the Digital Revolution

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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“You say you want a revolution? Well you know, we all want to change the world.” ~ John Lennon

Revolutions are a necessary transition from one era to the next. They are also bloody, messy, and thoroughly unpleasant. None of us should want to live in a state of perpetual revolution, because beyond a certain point it blows past creative destruction right into destruction.

The correct name for endless upheaval isn’t revolution. It’s chaos.

Is it time to end the Digital Revolution in marketing? Here are three reasons to think about it:

1) The biggest shifts have already happened
2) The future is no longer hard to predict
3) Adding complexity is ultimately destructive

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