©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Publishers are making their case to extend beyond custom publishing into the broader realm of marketing services. Advertisers are starting to listen. In the B2B space, publishers have surpassed agencies as the primary supplier of marketing services for large brands, according to Outsell.
With the right approach, and the right mix of services, publishers have an opportunity to grab a bigger piece of the marketing services pie, which VSS Communications estimates at $215 billion. Read more