Advertising outlook improves

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


LONDON/WASHINGTON: Prospects for global advertising expenditure in 2011 have improved when compared with late last year, according to Warc’s latest Consensus Forecast.

Figures collated by Warc peg the current consensus at a 5.1% increase in adspend this year. The survey is based on a weighted average of estimates from agencies, media monitoring companies, trade bodies and in-house data.

Warc’s last Consensus Forecast, published in November 2010, predicted a 4.5% expansion for 2011.

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