©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Psychographic breakdown indicates best targets for marketers
Content-sharing is a common currency for women online, and most use the internet to some extent for word-of-mouth. Some key influencer groups rely on online communication more than others, and some subgroups are power users of social networking sites who use them as a major communication tool to get the word out about brands—and anything else—they love.
AOL and Bovitz Research Group broke the online female population down into several identity segments based on their values, habits and characteristics.