Tablets Change Media Behavior, iPad Still King

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Despite a flood of new competitors this year, the iPad is by far the biggest brand when it comes to tablet computers. Some 82% of consumers who own tablets have an iPad, according to a new survey by Nielsen. Among the rest, 9% have devices falling into the “other” category, 4% have a Samsung Galaxy Tab, 3% have a Dell Streak, and 2% have a Motorola Xoom.

Among other findings, about half of all tablet owners reported being the only ones in their household using their particular tablet. Another 43% said they shared the tablet with others. Eight percent said that while they own a tablet used by other household members, they don’t use it themselves.

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