©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Audience targeting, including behavioral targeting, is alive an well in the online advertising industry, according to one survey. Publishers that use audience targeting predict an increase in online display advertising revenue and agencies/advertisers plan an increase in display advertising budgets.
AudienceScience and Digiday teamed up to survey 100 advertisers, 256 agencies and 152 publishers. AudienceScience, which facilitates audience targeting, conducted the survey to see how budgets for audience targeting were being allocated, among other trends. Read more