Mochila Utilizes ‘Portrait’ Ads To Rejuvenate Online Display Spend

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Content syndication platform Mochila is the latest online company to adopt the large-format “Portrait” ad developed by AOL as part of its Project Devil display ad system.

Hearst last week became the first Web publisher to begin selling the unit, which runs on the right side of the page. It offers a large ad space segmented into three panels that can be customized with a variety of media streams and applications. Read more

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