NEW YORK (CNNMoney) — Google became a $30 billion company on the back of search advertising — but the company thinks its other multi-billion-dollar advertising business will be its growth engine of the future.
That other business is “display” advertising, which includes banner ads, video ads and in-app mobile ads.
Google (GOOG, Fortune 500) has only been in the market for three years. That’s why it stunned just about everyone in October when it announced that its display business is on pace to bring in $2.5 billion in annual sales. Read more