SmartBlog on Social Media
While no social media ownership model at a giant company can be perfect, a model that’s becoming increasingly popular for many of the more savvy brands out there is the “center of excellence” or “hub and spoke” model.
With this structure, one central team guides the overall strategy, training and policy-making in social media and works to empower everyone else to use these tools. In her recent BlogWell presentation, Hewlett-Packard’s Mia Dand offered a fantastic behind-the-scenes look at how the company built and operate theirs.
A few of her big thoughts: Read more