©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
According to a new study from Adobe Systems, almost three-quarters of businesses plan imminent investments in website redesigns or significant site enhancements to improve ROI. The study, “Digital Marketing in the Next Decade,” found the most-deployed tactic to date, used by 55% of respondents, was analytics tools for measuring and optimizing website experiences. 82% say they plan to adopt the enhancements this year, up 8% from a year ago. Read more